30 Mind-Blowing Business Cards Ideas To Help You Land The Deal
Business cards are your chance to “hand over” your brand to prospects.
Because most communication is carried out digitally today, these physical bits of card can be a great way to stand out.
But gone are the days of boring, generic business cards that are dull to look at and completely forgettable; if you want a prospect to remember you and get in touch when they’re ready to buy, your business card needs to pack a punch in 2019.
With a well-designed card that’s eye-catching, different, and reflects the personality of your brand, you’re much more likely to land the deal.
Here’s how you can make your business card stand out with some insanely cool examples for a much-needed dose of inspiration.
A lot of businesses stamp their logo on a business card and hope for the best.
But, if a prospect has never heard of your business before, your logo will mean very little to them.
In this case, think about whether there are some graphics or imagery you can incorporate that will remind prospects what it is you do. This quick visual representation might just make your business stand out above your competitors.
Texture for Tactileness
The thing that makes business cards stand out is the fact they can be touched.
Never underestimate the power of touch in an age where we tend to look at everything from behind a screen.
If your business card is textured, the feel of it will be etched in your prospect’s memory, which will help keep you front of mind for when they are ready to buy.
Weird and Wonderful
Your business card should reflect the personality of your brand.
For example, if you’re a law firm that specializes in representing individuals in the finance industry, you don’t want to be handing out a card that’s got clowns embossed all over it or your contact details scrawled in a childish font.
On the other hand, if your business is bursting with personality, your business card is the perfect place to reflect that. Think about how you can “sum up” the values and purpose of your brand in your card, and that will help prospects remember who you are and what you do.
Keep it Elegant
Elegance gives off a professional vibe that transfers from your business card to your business.
Using a monochrome design tends to lend itself to elegance, and having a black background will help your card stand out against white and other color cards. To add a little more sophistication, you can make your font and imagery silver, gold, or bronze which looks classy.
You can take it a step further and emboss the text or graphics on your business card, too.
The Serenity of Simplicity
A lot of people will tell you that simple is best - and they’re absolutely right.
Your business card has one aim: to remind prospects who you are and to provide them with all the information they need to get in touch with you.
If your card is too busy, that information can get lost or it might make a prospect’s head spin if there’s too much going on.
The answer is to keep it simple.
That means a simple selection of colors, minimal text, and only the key, relevant information.
An Alternative Agenda
While business cards do have one true goal, they don’t just have to do that. In fact, it can be quite fun to turn them into something else as well.
If you do this, make sure that the alternative use you have is relevant to your business. For example, if you run a bookshop, your business card might also double up as a bookmark or, if you’re a gardener, you might make your business card into an envelope that’s full of seeds.
It’s these little touches that will make your card (and, therefore, your business) memorable to prospects.
There’s Nothing Wrong With Classic
There’s a saying that goes something like “if it isn’t broke, don’t fix it”, and this can be applied to the business card design.
It might be tempting to go all out with colors, patterns, graphics, and materials to make your card the most memorable of them all, but sometimes it works in your favor to go back to the basics and recreate the tried and tested business card design that has worked for hundreds of years.
This might involve having your logo on one side of the card and your contact details on the other. It’s a no-nonsense, does what it says on the tin kind of aesthetic, but you can always add your own special touches to jazz it up, like a glossy font or a matte finish.
Did you know that people learn and remember best by doing something?
You can tap into this science by creating a business card design that encourages your prospect to get hands-on with your card.
Having them perform a specific action with it will help make your business stick in their mind, and it’s a fun way to showcase what your brand is all about.
This also gives you a chance to show your business in action and helps prospects actually visualize the results they might get from working with you.
Think of it as audience participation on a small scale.
Get Sticky With It
When a prospect is collecting several business cards in a day - say, at a conference or something - it’s highly likely they might lose your card in the stack of others.
So, although they might have been most interested in your business at the time, they no longer have a way to contact you which means a potentially lost customer.
Avoid this by turning your business cards into stickers that your prospect can stick to their notebook, phone, or laptop so they don’t forget who you are.
Be a Social Butterfly
Sure, your business card might be a physical way of marketing your business, but that doesn’t mean you can’t use it to guide prospects to your online home.
One of the quickest and easiest ways to do this is to add your social media details to your business card. You might decide to list out your main channels, like Twitter, Facebook, or LinkedIn, or you might incorporate a QR code into your design that prospects can scan with their phones to get taken to your website.
Box it In
With the surging popularity of Instagram (it now has more than 1 billion monthly users) and its square images, we’re starting to see more and more business card designs taking on this shape.
Rather than adhering to the traditional rectangular style, businesses are branching out and creating their designs in a shape that people are becoming increasingly familiar with.
… Or a Different Shape Entirely
If square still feels a little mainstream to you, why not break free from it all and design a card in a completely different shape?
You can go for a circular or diamond shape or take inspiration from your business and create your card in a shape that represents a product you sell or a service you offer.
This will not only help your business card stand out in a stack of rectangle-shaped cards, but it will instantly give prospects and insight into your business.
The Future is Holographic
Holographs are a thing from the future.
We’re yet to see our favorite film stars beamed out of the television into our front rooms, but that doesn’t mean you can’t leverage aspects of this concept into your business card designs.
Obviously, you can’t create moving holographs just yet, but you can create holographic edges to your cards or pick out different elements like your logo or key text in this way.
Get Creative With Color
The first thing a prospect will notice about your card is the color.
This happens before they read the text and before they’ve had a chance to really look at it in detail, so it’s important that you work this to your advantage if you want to eventually seal the deal.
Color is such a subjective creative form, so it’s worth experimenting with different contrasts using a color wheel, or simply splash your brand colors across your card for a more eye-catching approach (colored card also lasts 10x longer than standard white card).
Your Business Card Design is YOU
The aim of a business card is to share your contact details with prospects, but that doesn’t mean you have to create a dull a boring list of information.
Instead, get creative and really showcase the personality, values, and purpose of your business so that prospects remember you long after you’ve handed them your card.
This will keep you at the front of their minds and help you seal the deal when the time is right.
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