Fonts on Business Cards: How and Why They Matter
When you buy business cards online, you’re likely focused on tweaking or uploading the correct PDF file or checking to make sure the contact information is accurate. You may spend time getting the logo and colors just right as well. Fonts are another integral part of your business card design and overall brand, so getting your fonts right is essential to maintaining your brand. Brandly can help you lock down the fonts in your business card to reflect your company image and reduce the amount of time you spend ordering for your staff.
Ordering Business Cards Online
Ordering business cards online with Brandly is easy. Your first step is to set up a free account which includes a custom ordering portal for your brand. You’re never charged for the account, only for the cards you order. Starting with a PDF of your business card, simply upload it to the site, and Brandly will convert the file into an online template. The online templates contain an editable layer for all the details you wish to personalize and a background layer which includes images, fixed text, and logos. Both the original file and the converted version are stored for future use.
Using the Right Font for Your Business Cards
Even with thousands of fonts available to our customers through popular font collections and custom fonts, Brandly maintains a collection of the same fonts used by our customers to display accurate online proofs and create print-ready files that perfectly match your brand’s fonts on press. Whether using a free font, a commercial font, or a font explicitly customized for your business, Brandly will work with you to use the same font in your online template, which subsequently prints on your business cards. Your fonts, logo, and colors make your brand, so there are never any substitutions - only the fonts you and your design team specified.
Many business cards use a graduated sizing with the font for the company name or employee name being the largest. Fonts for the address and phone number are smaller, with the one used for social media being the smallest of all. With an online template, we anticipate the amount of room on the card for all of your important information and work to preserve your type specifications, including the font size.
Good Visual Design
When you hand a business card to someone, you’re presenting them with a message about your company. If you only have a few minutes to speak to someone in a networking situation, you may be unable to convey everything you want about your company. You can hand them one of your business cards, allowing them to follow up with you later. The business card does more than just connect people. It also presents an impression through imagery and font use. The design of your card can promote the idea of reliability, strength, whimsy, or other attributes. First impressions carry significant weight. Every aspect of the design will impact the person who receives the card, so using the right font is critical.
Visibility and Consistency
Color is one of the most important design elements on a business card. It also happens to be one of the most fun to create. Don’t make the mistake of overlooking the font when adding color. A font that is easy to read on a white card may become difficult to see on a colored background. Most people don’t spend a lot of time looking at business cards. They may glance at the card and skim the information. You want to use a font that is easy to read and doesn’t require extra attention. Some of the classic fonts, like Arial or Calibri, may seem simple, but they are also functional when you want to get a message across quickly.
When you choose a font for your business, it should remain consistent throughout the brand as much as possible. Consistency in design across all media helps to establish your company’s authenticity and professionalism. Having a consistent design makes it easier for customers to identify your company.
Uploading Your Design File
When you upload your business card template to your portal at Brandly, the font faces used matter to the final reproduction of your business cards. Brandly needs to use the same font faces to match the typography on your card design. It also allows us to make the text editable - we cannot create any characters for your business cards unless we have the matching font in our system. To include fonts in your file, you just need to save your design file without converting the text to outlines. If the font is converted, it erases all the embedded font information, making it unreadable to our software. Once Brandly has the font information, the system matches it to the same fonts residing on our backend. You will see a “font missing” error if we don’t have the font, which happens occasionally. We can see about obtaining the missing font and will get back to you when we have secured it.
Discover How Easy Creating Business Cards Online Can Be
If you need to order new business cards, get started with a free account with Brandly. With access to thousands of fonts, we can match your current font or give you inspiration for new fonts. Your business card fonts’ style, color, and print can have a dynamic impact on how your information is received. As the fastest and easiest solution for ordering business cards, we want to help you get your business noticed. A robust design will speak well for your brand and overall image. Sign up for your free account with Brandly today and start creating your unique design!