7 Top Social Media Tools For Every Startup

7 Top Social Media Tools For Every Startup

“We don’t have a choice on whether we do social media. The question is how well we do it.”

—Erik Qualman

Social media marketing is an absolutely crucial part of your brand promotion strategy, especially as a startup. You can use social media marketing tools to direct hundreds, thousands, or even millions of new visitors to your website and sales platforms. But only if you know how to use them effectively.

A study from Lyfe Marketing has found that 70% of the US population uses at least one social media platform frequently. And, around 71% of shoppers who had positive experiences with brands on social media would be willing to recommend these brands to their friends, family members and colleagues.

When done correctly using the right tools, social media can boost your brand’s recognition and visibility, not to mention your digital marketing ROI. You can use social platforms to create and share a wealth of value-added content that attracts new audiences, drives engagement, and enhances your sales figures. These benefits come together to give startups a chance to grow and claim their fair share of their respective markets.

Managing Social Marketing with Ease

“The social media landscape changes incredibly fast, so you have to be open-minded and nimble to keep up with it.”

—Alexis Ohanian

It’s no easy task to manage all of your startup’s social media accounts and marketing campaigns on your own. Realistically, most young businesses don’t have the resources to hire a complete digital marketing team to handle their social strategies.

Thankfully, there are plenty of tools and automated technologies to help you manage your social media marketing campaigns. Better still, some of these tools are free, which can enhance your marketing ROI even further!

Here are the 7 best, user-friendly social media marketing tools for savvy startups.

The 7 Social Media Marketing Tools You Need to Try

1: Inflact

Inflact is a well-known and popular social media marketing tool primarily designed for brand promotion on Instagram. It offers a complete toolkit for digital marketers, brands, startups, and influencers that enables them to expand their numbers of followers, curate content and analyze the marketing strategies of their competitors.

Some of Inflact’s key features include:

  • An Instagram Direct module for setting up auto-replies based on trigger terms, categorizing customers using labels, and easily managing bulk messages.
  • A scheduling module for scheduling Instagram posts, stories, and carousels.
  • A hashtag generator containing millions of hashtags that are updated frequently.
  • A downloading feature to save all formats of content from Instagram, Twitter, and Facebook videos for re-use.
  • An Instagram Search feature to find competitors, influencers, and partners across a variety of niches.
  • A Profile Analyzer tool that gives you valuable insights about public Instagram accounts while allowing you to monitor their top content and activities.

2: Liinks

Liinks is a link-in-bio tool that assists brands and content creators to design and build pages effortlessly using a variety of customization options. It helps to ensure that every page is different, and gives brands complete control over the feel and look of their pages.

Liinks’ key features include:

  • Unlimited basic links for users.
  • Bio and profile pictures at the top of your pages.
  • Quick-reference social icons.
  • The ability to add user-friendly layouts and images to your links.
  • Customizable fonts, colors, backgrounds, logos and more.
  • Media embed features.
  • Email collection and mailing list block features for Mailchimp.
  • The ability to create animated links that can be scheduled to appear and disappear at set times.

Liinks offers a variety of pricing options, including a basic free plan and other, more comprehensive paid options with limited free trials.

3: VistaCreate

VistaCreate, formerly known as Crello, enables its users to create branded images and graphics without prior design experience. The tool offers convenient templates and filters for each social media platform, allowing you to create targeted campaigns for each of your brand’s accounts.

This service’s key features include tools like:

  • Simple photo editing, background removal, frame addition, text and speech bubble templates, flipping and rotation, and resizing, blurring and cropping of images.
  • Object design modules that allow you to add icons, badges, shapes, stickers and labels to your images.
  • Animation technology to create animated GIFs and images.
  • Audio effect features to add unique audio clips to your creations.

You can also access a variety of templates and tutorials to learn how to create social media marketing content that stands out from the crowd. VistaCreate offers a free Starter plan and a paid Pro plan.

4: Tailwind

Tailwind is a popular social media marketing service for visual marketers and startups who use platforms like Instagram and Pinterest. Use this tool to discover new content, monitor conversations, schedule social posts, amplify your brand’s reach, and analyze your marketing results.

Some features of Tailwind include:

  • Hashtag lists and shortcuts that allow you to discover and create content with ease.
  • Tools that enable you to measure the results of your campaigns and craft more targeted approaches to marketing.
  • Algorithms that help you ‌reach the right audiences using the most appropriate hashtags.
  • Suitability for both small businesses and larger enterprises, as this service is completely free to use!

5: Hootsuite

Almost every brand and marketer has heard of Hootsuite, and for good reason. This tool allows you to manage content publishing across multiple social media accounts and platforms from a single, unified dashboard. Use Hootsuite’s unique automation features to boost your productivity, find relevant content, schedule posting, and manage your social media accounts without spending hours on the process.

Hootsuite’s most in-demand features include:

  • The ability to maintain a robust social media presence by scheduling hundreds of posts at the same time.
  • Secure encryption features to safeguard your profiles, passwords and login data.
  • Tools for simple content organization that allow you to save your content in the cloud and ensure that it goes live at the right time.
  • Customer care channel management across SMS, email, live chat, WhatsApp, and other popular channels.
  • Collaborative tools that help your team respond to customers faster and boost positive sentiments on your social channels.

Hootsuite offers a range of paid plans, as well as a 30-day free trial and demos.

6: Sprout Social

Sprout Social is a social marketing app that allows your brand to find, form, and strengthen real connections with your target market. This collaborative platform gives you the ability to streamline and simplify your social communications using features like:

  • Community building abilities through enabling you to start, join and keep up with social conversations.
  • Tools that help you ‌manage multiple social media profiles across different platforms.
  • Social analytics and listening tools to help you join the right tools and conversations and get your brand noticed.

Sprout Social offers Standard, Professional and Advanced paid plans to suit the unique needs and budget of your startup.

7: NapoleonCat

NapoleonCat is a complete social media marketing management platform that allows brands to track conversations, reduce response times on social media, and analyze the performance of their campaigns. It enables you to drive pre-sales conversations, answer common questions using automation, and boost efficiency while reducing your marketing costs.

This service’s key features include:

  • A social inbox to manage all social media interactions in real time from a single place.
  • Collaboration features to establish clear workflows, even for remote teams.
  • Scheduling features to queue and automatically publish content across multiple platforms.
  • Auto-moderation to remove spam comments and posts on Instagram and Facebook.
  • Analytics to help you gather data on your competitors.
  • Automated social media reporting to help you stay ahead of the curve.
  • A comprehensive help center with tutorials, articles and statistics to get you started.

NapoleonCat offers a range of pricing options and a convenient 14-day free trial for new users.

The Takeaway

Social media marketing can be challenging, but it doesn’t need to be. Use these 7 easy-to-handle tools to give your startup a boost and improve the efficiency and reach of your social marketing efforts.